Write 12 pages thesis on the topic international business and trade. The first part of the article revealed the ailing performance of Carphone’s broadband brand TalkTalk. Carphone stocks plunged as ne

Write 12 pages thesis on the topic international business and trade. The first part of the article revealed the ailing performance of Carphone’s broadband brand TalkTalk. Carphone stocks plunged as news showed the service performance problems of TalkTalk subscribers. The poor performance, according to Carphone is partially due to British Telecom’s (BT) Openreach division. The retail giant assumed that BT’s progress in transferring of customers from the latter to the former “was slow.” However this issue was overshadowed by the fact that Vodafone, UK’s leading mobile service provider, signed an exclusive contract with Phones 4u, Carphone’s main competitor.

Carphone is UK’s leader in mobile phones retail. Thanks to the innovative minds of Charles Dunstone and David Ross, the mobile retailer, which was initially a small store along Marylebone Road in London, became a 4 billion giant industry. Vodafone, the leader in mobile services, had been a close partner in Britain’s mobile communications industry growth.

Dunstone’s aggressive dream to make Carphone a real mobile leader ushered him to integrate TalkTalk broadband service. The entrepreneur also partnered with Sir Richard Branson in launching Virgin Mobile in France. Another bold move, the 320 million impending acquisition of AOL UK would make Carphone a driving force in broadband and internet industry.

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