WK4 BUS 475 – Business Model and Strategic Plan Part III


Using the vision, strategy and new product created in previous weeks for Apple Inc, prepare the following paper with related and new info to those papers.


 Business Model and Strategic Plan Part III: Balanced Scorecard and


Communication Plan




Identify key trends, assumptions, and risks in the context of your final


business model.


Develop the strategic objectives for your new division of the existing


business in a balanced scorecard format in the context of key trends,


assumptions, and risks.The strategic objectives are measures of


attaining your vision and mission. As you develop them, consider the


vision, mission, and values for your business and the outcomes of your


SWOTT analysis and supply chain analysis.


Consider the following four quadrants of the balanced scorecard when


developing your strategic objectives:


• Shareholder Value or Financial Perspective, includes strategic


objectives in areas such as:


• Market share


• Revenues and costs


• Profitability


• Competitive position


• Customer Value Perspective, includes strategic objectives in areas


such as:


• Customer retention or turnover


• Customer satisfaction


• Customer value


• Process or Internal Operations Perspective, includes strategic


objectives in areas such as:


• Measure of process performance


• Productivity or productivity improvement


• Operations metrics


• Impact of change on the organization


• Learning and Growth (Employee) Perspective, includes strategic


objectives in areas such as:


• Employee satisfaction


• Employee turnover or retention


• Level of organizational capability


• Nature of organizational culture or climate


• Technological innovation


Develop at least three strategic objectives for each of the four balanced


scorecard areas identified (Financial, Customer, Process, Learning and


Growth). Your objectives should be selected, in part, based on an


evaluation of a number of potential alternatives to the issues and/or


opportunities identified in the SWOTT Analysis paper and table you


completed in Week 3.




Base your solutions on a ranking of alternative solutions that includes


an identification of potential risks and mitigation plans, and a


stakeholder analysis that includes mitigation and contingency


strategies. You should also incorporate the ethical implications of your


solutions into your selection.



• For each strategic objective, develop a metric and target using a


balanced scorecard format. (For example, a strategic objective in the


shareholder or Financial Perspective is to increase market share. A


metric to actually measure this strategic objective of market share


increase is, “The percentage of increase in market share.” The target is


the specific number to be achieved in a particular time period. The


target for the metric of “Increase market share” could be “Increase


market share by 2% for each of the next 3 years” of an increase of 2%


per year for 3 years.)




Outline a brief communication plan discussing how you will


communicate the company’s strategic objectives that includes the




• Define the purpose.


• Define the audience.


• Identify the channel(s) of communication and why you selected that




Write a 1,350-word strategic objectives summary. Include


your balanced scorecard and its impact on all stakeholders, and the


communication plan.




Format paper consistent with APA guidelines.


Include at least 3 citations


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