WK4 BUS 475 – Business Model and Strategic Plan Part III

Using the vision, strategy and new product created in previous weeks for Apple Inc, prepare the following paper with related and new info to those papers.

 Business Model and Strategic Plan Part III: Balanced Scorecard and

Communication Plan

 Instructions:

Identify key trends, assumptions, and risks in the context of your final

business model.

Develop the strategic objectives for your new division of the existing

business in a balanced scorecard format in the context of key trends,

assumptions, and risks.The strategic objectives are measures of

attaining your vision and mission. As you develop them, consider the

vision, mission, and values for your business and the outcomes of your

SWOTT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when

developing your strategic objectives:

• Shareholder Value or Financial Perspective, includes strategic

objectives in areas such as:

• Market share

• Revenues and costs

• Profitability

• Competitive position

• Customer Value Perspective, includes strategic objectives in areas

such as:

• Customer retention or turnover

• Customer satisfaction

• Customer value

• Process or Internal Operations Perspective, includes strategic

objectives in areas such as:

• Measure of process performance

• Productivity or productivity improvement

• Operations metrics

• Impact of change on the organization

• Learning and Growth (Employee) Perspective, includes strategic

objectives in areas such as:

• Employee satisfaction

• Employee turnover or retention

• Level of organizational capability

• Nature of organizational culture or climate

• Technological innovation

Develop at least three strategic objectives for each of the four balanced

scorecard areas identified (Financial, Customer, Process, Learning and

Growth). Your objectives should be selected, in part, based on an

evaluation of a number of potential alternatives to the issues and/or

opportunities identified in the SWOTT Analysis paper and table you

completed in Week 3.

Base your solutions on a ranking of alternative solutions that includes

an identification of potential risks and mitigation plans, and a

stakeholder analysis that includes mitigation and contingency

strategies. You should also incorporate the ethical implications of your

solutions into your selection.

• For each strategic objective, develop a metric and target using a

balanced scorecard format. (For example, a strategic objective in the

shareholder or Financial Perspective is to increase market share. A

metric to actually measure this strategic objective of market share

increase is, “The percentage of increase in market share.” The target is

the specific number to be achieved in a particular time period. The

target for the metric of “Increase market share” could be “Increase

market share by 2% for each of the next 3 years” of an increase of 2%

per year for 3 years.)

Outline a brief communication plan discussing how you will

communicate the company’s strategic objectives that includes the

following:

• Define the purpose.

• Define the audience.

• Identify the channel(s) of communication and why you selected that

channel.

Write a 1,350-word strategic objectives summary. Include

your balanced scorecard and its impact on all stakeholders, and the

communication plan.

Format paper consistent with APA guidelines.

Include at least 3 citations