Walsh College Feasibility Study Meal Planning Company Paper

Perform and submit a feasibility analysis on the following business, remembering to do primary or secondary research (use APA format for in-text citations and references at the end of your paper) to support your decisions, and include information about the research in your appendix section. Note that we cover feasibility analyses in week 3; this is being posted early so you fully understand the assignment, get started and plan accordingly.

Meal Planning Company

You are preparing to open a new small business: a meal planning and delivery company – but with a twist. YOU need to research meal prep companies and come up with the twist: that is, a competitive advantage over the companies in the marketplace today.

Description and details of the business: As a meal planner, you would:

Interview your customers as to their likes/dislikes/allergies

Create a list of ingredients

Create step-by-step recipes for your customers to follow

Explain the nutritional value of the meals to educate your customers

Explain to them how they are saving money by sticking to your meal plans

  • Purchase the necessary ingredients
  • Prepare and package all the necessary ingredients for each meal
  • Deliver the uncooked, prepared ingredients to your customers
  • You realize you need to create a feasibility statement, formatted such as the template shown below, or others you may find on the web.  Your feasibility analysis should consist of:
  • No fewer than 7 Word pages, double-spaced, in a 12-point font
    (plus a title page for the assignment and any appendices you wish to attach.
  • A section for each of the following (listed below) with appropriate header
  • Market research and demographic research (APA format:  use in-text citations and references)
  • Ideas / pricing / etc. that you come up with (and explain in your paper)

Be sure to integrate your competitive advantage: that which you will offer that other meal companies do not.  Consider that it could be to a particular audience; a particular type of meal; add-ons; pricing differentiation – and more. Really think creatively here: who could you serve (or what could you serve) that is not already being addressed by another company?  Be SURE to identify it clearly.

Remember this is your proposed business so you have the liberty of making decisions / assumptions (that you explain) and you may make decisions about the company (such as the type of food, etc) and so on. Plan that the business will start up in Troy MI (research hint!) without a storefront: you may begin it from your home. Feel free to name your business. Hint: get ideas from existing companies of costs (etc).

  • Please include the following sections:

Executive Summary
Table of Contents
Introduction of Product or Service
Technology Considerations
Market Environment – Demographic Data
Industry Information
Competitive Analysis
Financial Projections (Units of sales / Revenue forecast, Projected P&L Year 1, 2 & 3, Initial one-time Start-up Costs)
Go/No-Go (Feasibility) Recommendation
Appendices (data sources) [APA References]

You may find the following site helpful: http://bestentrepreneur.murdoch.edu.au/Business_Feasibility_Study_Outline.pdf

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