Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.
Essay rubric 2019 (1)
Criteria Ratings Pts
Edit criterion description Delete criterion row
This criterion is linked to a Learning Outcome Main Idea: _4552
Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
view longer description Essay reflects thoughtful insight into the topic of the articles. citing supporting references.
Range
threshold: pts
Edit ratingDelete rating
10.0 to >7.0 pts
Excellent
Demonstrates exceptional insight with two or more supporting references.
blank
Edit ratingDelete rating
7.0 to >4.0 pts
Good
Demonstrates higher than average insight with one supporting references.
_7927
Edit ratingDelete rating
4.0 to >1.0 pts
Poor
Demonstrates average insight with one supporting reference.
_7599
Edit ratingDelete rating
1.0 to >0 pts
Unacceptable
Demonstrates lack of insight into the topic of discussion and does not include supporting references.
blank_2
This area will be used by the assessor to leave comments related to this criterion.
pts
/ 10.0 pts
—
Edit criterion descriptionDelete criterion row
This criterion is linked to a Learning OutcomeSupporting Position and Rationale _9241
Position is stated, and rationale is provided.
view longer descriptionPosition is stated, and rationale is provided.
Range
threshold: pts
Edit ratingDelete rating
10.0 to >7.0 pts
Excellent
Clearly states position and provides excellent rationale.
_454
Edit ratingDelete rating
7.0 to >4.0 pts
Good
Much of the position and rationale are states position and provides.
_6174
Edit ratingDelete rating
4.0 to >1.0 pts
Poor
States position but does not provide strong supportive rationale.
_5740
Edit ratingDelete rating
1.0 to >0 pts
Unacceptable
Does not clearly state position or provide supportive rationale.
_2135
This area will be used by the assessor to leave comments related to this criterion.
pts
/ 10.0 pts
—
Edit criterion descriptionDelete criterion row
This criterion is linked to a Learning OutcomeOrganization _3963
The essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.
view longer descriptionThe essay is structured logically. 1) Main points are distinguished. 2) Ideas are linked with transitions, and 3) Paragraphs are properly unified.
Range
threshold: pts
Edit ratingDelete rating
10.0 to >7.0 pts
Excellent
Paper is well-organized and are very easy to follow. All the elements are demonstrated.
_5124
Edit ratingDelete rating
7.0 to >4.0 pts
Good
Two of the elements are demonstrated, OR much of the flow of information is organized and easy to follow.
_6634
Edit ratingDelete rating
4.0 to >1.0 pts
Poor
One element is demonstrated, OR the flow of information is disorganized and difficult to follow.
_8446
Edit ratingDelete rating
1.0 to >0 pts
Unacceptable
None of the three elements are demonstrated. The essay is disorganized and very difficult to follow.
_3411
This area will be used by the assessor to leave comments related to this criterion.
pts
/ 10.0 pts
—
Edit criterion descriptionDelete criterion row
This criterion is linked to a Learning OutcomeNetiquette and Timely Submission _4890
Utilize proper netiquette including language, spelling, and grammar; and submit on or before due time.
view longer descriptionUtilize proper netiquette including language, spelling, and grammar; and submit on or before due time.
Range
threshold: pts
Edit ratingDelete rating
10.0 to >7.0 pts
Excellent
Excellent demonstration of netiquette with accurat…
Are you overwhelmed by an intense schedule and facing difficulties completing this assignment? We at GrandHomework know how to assist students in the most effective and cheap way possible. To be sure of this, place an order and enjoy the best grades that you deserve!
Post Homework