The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research issue for the Final Paper. You may find ideas for topics from the cases found in each chapter of the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue:
The need for marketing research
The marketing research problem
Information types and sources (primary and secondary)
Methods of accessing data
Design data collection forms (or scripts)
The sample plan and size
Methods of collecting data
Analyze data (if data is not collected, describe the methods that should be used to analyze it)
How the report should be presented and to whom
Writing the Final Paper
The Final Paper
Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
Must include a title page with the following:
Title of paper
Course name and number
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly resources, including a minimum of three from the Ashford Online Library, in addition to the textbook.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
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