[SOLVED] The Starbucks Case Study

The Starbucks case study is a great example of how social media plays a role in how we communicate and the consequences of real life playing out for millions to see around the world.  This leaves little room for mistakes and requires quick action by those responsible.  Unlike J&J, the situation at Starbucks unfolded as we watched on our computers, tablets and phones. The video is there for us to watch over and over again and draw conclusions based on what we think we see.
After reading Chapter Five, the supplemental articles, listening to the interviews, and watching the videos, respond to the following in a two page paper.  The paper should be double spaced, one inch margins, and should include a title page and reference page (not included in the two pages).
Things to cover in the paper:
Discuss the six components of business communication. (1) Discuss the purpose for communication. (2) Who was the audience that received the communication? (3) What was the message sent? (4) Who ultimately communicated the message to the audience? (5) What feedback did the company receive? and (6) What was the response to the feedback?
The Starbucks case study is a great example of how social media plays a role in how we communicate and the consequences of real life playing out for millions to see around the world.  This leaves little room for mistakes and requires quick action by those responsible.  Unlike J&J, the situation at Starbucks unfolded as we watched on our computers, tablets and phones. The video is there for us to watch over and over again and draw conclusions based on what we think we see.
After reading Chapter Five, the supplemental articles, listening to the interviews, and watching the videos, respond to the following in a two page paper.  The paper should be double spaced, one inch margins, and should include a title page and reference page (not included in the two pages).
Things to cover in the paper:
Discuss the six components of business communication. (1) Discuss the purpose for communication. (2) Who was the audience that received the communication? (3) What was the message sent? (4) Who ultimately communicated the message to the audience? (5) What feedback did the company receive? and (6) What was the response to the feedback?