Select one element of the Marketing mix and discuss how marketing research could help that area.
350 words, citations and references plz.
For reference ISBN: 978-87-7681-643-8
The Marketing Mix
By the end of this lesson, students should be able to:
Be familiar with the various approaches to Marketing Strategy
Be able to create and implement a Strategic Marketing Plan
Have a working knowledge of Product, Place, Price and Promotion Strategies
Understand the relationship between Marketing and other functional areas
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