Recommend an integrated marcoms plan that could be used to raise the profit of your organisation’s online offerings for Apple Inc. it should include:…
Q1: Recommend an integrated marcoms plan that could be used to raise the profit of your organisation’s online offerings for Apple Inc. it should include:
which external stakeholder the plan is targeting
Clear SMART communication objectives.
a range of proposed communication methods, media and tools.
an implementation schedule
how the online and offline elements will be integrated
Q2: Evaluate appropriate ways to measure the effectiveness of the marcoms plan
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