Question Company: Tilray, Inc. (NSM: TLRY) Business Summary Tilray is the production and sale of medical cannabis as regulated by the Access to Cannabis for Medical Purposes Regulations (“ACMPR”) in

Question

Company:

Tilray, Inc. (NSM: TLRY)

Business Summary

Tilray is the production and sale of medical cannabis as regulated by the Access to Cannabis for Medical Purposes Regulations (“ACMPR”) in Canada. Co. offers its products in Argentina, Australia, Canada, Chile, Croatia, Cyprus, the Czech Republic, Germany, New Zealand, and South Africa.

BMGT 495 – Project 1: Starting an External Environment Analysis (Week 2)

NOTE: All submitted work is to be your original work (only your work). You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (You are held accountable for in-text citations and an associated reference list only).

Project 1 is due Sunday at 11:59 p.m. eastern time of week 2 unless otherwise changed by the instructor.

Purpose:

This project is the first of four projects. This project provides the first steps in completing an external environmental analysis of your focal company’s strategic management plan. You will use tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its competitive position in the 21st century’s (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.

Completing a company overview and assessing the general environment is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in the beginnings of a external environmental analysis.

The company you will be analyzing operates within the global market. You will assess the company in terms of the global industry. Industries differ widely in their economic characteristics, competitive situation and future profit potential.

In this project, you are presenting a report document. The expectation is that the report provides the level of details to help the audience grasp the main topics and to understand the General Environment.

Analysis is the operative word. In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other company within that industry. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.

You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you are required to create the technique on your own and may not use from any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.

Skill Building:

In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.

Outcomes Met With This Project:

· utilize a set of useful analytical skills, tools, and techniques for ana…

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