Provide a 12 pages analysis while answering the following question: International Business in the Globalization Environment. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Managers tend to see the international market as societies in microcosm with their own specific cultures and ways of transmitting these cultures to their members. Samiee et al (2005) and Verlegh (2007) examine the impact on a home country and unique brand image of the product on perception and buying patterns in targeted markets. They find that national stereotypes and buyer attitudes toward countries of origin influence the buying process and profitability of the company. Another layer of literature is based on theoretical materials and concepts aimed to discuss and evaluate business strategies and international marketing trends around the world.
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