In the present SLP you are going to be asked to once again identify an external customer of your chosen organization and to evaluate the web site your external customers have access to from a customer service perspective.
Take a look at the following article and use the SERVQUAL or the ANSI tool (identified in your background readings) as a guide for assessing your organization. You will need to download the PDF file to view the entire article regarding SERVQUAL.
Van Iwaarden, J. and Van der Wiele,T., (2002). A Study on the Applicability of Servqual Dimensions of Web Sites. ERIM Report Series Reference No. ERS-2002-61-ORG. Available at SSRN:http://ssrn.com/abstract=371006
The SERVQUAL assessment tool has been around for quite some time and is used in academic research as a validated method for assessing customer service. You do not need to conduct a research project here. Also, don’t feel overly obligated to wade through all the statistical stuff in the article. Keep your focus on the discussion before and after the methods and results sections. Use the document as a general guide for assessing the web pages your selected customer sees.
The following criteria will also be used to assess your paper:
Your essay should be 2 to 3 pages in length (not counting your title page or references). You must include a title page and a list of references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It’s OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else’s ideas, or information. That is to say, if you are borrowing a thought from a publication from J. Bravo’s article written in 2010, that section of text must be followed with (Bravo, 2010). Quotations, data, and general ideas (put into your own words) should all be cited.
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