LAVC Adidas Commercial Advert Discussion

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The purpose of this assignment, is to allow you to examine, analyze and share your perceptions of the experiences of people with disabilities, their portrayal in the public media, and some of the services provided to them. Each week’s fieldwork relates to the current or a recent topic discussed in class.

This week: This week you will analyze a commercial or print ad containing an individual with a disability.

Skills

The purpose of this assignment is to help you practice the following skills that are essential to your success in this course / in school / in this field / in professional life beyond school:

MLO #3.4 Analyze the issues surrounding workplace discrimination against people with disabilities, and associated impact on workers with disabilities.

MLO #5.1 Analyze and critique popular press, commercial advertising, music, movies and television shows for accuracy and bias in the representation of individuals with disabilities with attention to cliché and stereotypical versus authentic portrayals of disability.

Knowledge

This assignment will also help you to become familiar with the following important content knowledge in this discipline:

  • Course Objective 3: Examine the individual and collective contribution of family, work, independent living and education on the quality of life and life-long outcomes of people with disabilities.
  • Course Objective 5: Examine the global origins and evolution of the social, governmental, media and familial factors shaping stigma, discrimination and prejudice against people with disabilities and their impact on the individual and the community of people with disabilities.

Tasks

  • Search the Internet for commercial or print ad which includes an individual with a disability. Analyze and describe the piece. Consider the following questions:
    • Did it specifically speak to or about disability?
    • Was the individual participating in daily living activities?
    • Was it authentic? Or was it inspiration porn?
    • Was there anything that stood out as particularly positive or negative in the piece?
    • Was it hard to find a commercial or print ad to use?
    • Include a link to the ad or the image with your analysis.
    • You may not use any of the commercials or ads presented in the module.

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