Feasibility Plan

 

Plan

 

 

 

 

 

 

Submit your team’s new venture idea feasibility plan.

 

 

 

 

 

Includes a clear and concise

 

description of a new business

 

venture idea and examines in

 

detail opportunities and

 

consumer needs it will fill.

 

 

0-5 6 7 8 9-10

 

 

Value proposition outlines

 

clearly the features that make

 

the product/service attractive

 

to customers, and proves the

 

idea will generate revenue.

 

 

0-5 6 7 8 9-10

 

 

Addresses the type of target

 

market and describes in detail

 

the types of consumers that

 

will be targeted. Offers and

 

lists unique benefits of the

 

idea.

 

 

0-11 12-13 14-15 16-17 18-20

 

 

Conducts a competitive

 

analysis representing both

 

direct and indirect

 

competitors. Explains in detail

 

the difference between the

 

competitors chosen.

 

Compares and contrast each

 

competitor to the new

 

business venture idea and

 

provides images of recent

 

competitive advertising with

 

descriptive explanation of

 

advertising strategies.

 

 

0-11 12-13 14-15 16-17 18-20

 

 

Prepared a basic break-even

 

analysis and provided a

 

summary of the data.

 

 

0-5 6 7 8 9-10

 

 

Provide a detailed conclusion

 

of the new venture idea and if

 

it is feasible.

 

 

0-5 6 7 8 9-10

 

 

Included a reference page 0-1 2 3 4 5

 

Included a cover page 0-1 2 3 4 5

 

 

 

Presentation of plan is

 

professional, organized,

 

spelling and grammar is at the

 

college level, and contains all

 

the necessary sections listed.

 

Plan is at least 5 pages or

 

more.

 

 

0-5 6 7 8 9-10

 

 

 

Assemble your feasibility plan in one document with the following sections:

 

 

 

1. Cover Page, include the following:

 

 

 

a. Name of your venture

 

 

 

b. Name of the individuals on your team

 

 

 

c. Date

 

 

 

2. Table of Contents

 

 

 

3. Description of your new venture business idea

 

 

 

4. Opportunity and Needs

 

 

 

5. Value Proposition

 

 

 

6. Target Market

 

 

 

7. Unique Benefits

 

 

 

8. Competitive Analysis

 

 

 

9. Financials and Profitability

 

 

 

10. Conclusion

 

 

 

11. References

 

 

 

Make sure to include images, graphs, etc., when necessary.