Feasibility Plan









Submit your teams new venture idea feasibility plan.






Includes a clear and concise


description of a new business


venture idea and examines in


detail opportunities and


consumer needs it will fill.



0-5 6 7 8 9-10



Value proposition outlines


clearly the features that make


the product/service attractive


to customers, and proves the


idea will generate revenue.



0-5 6 7 8 9-10



Addresses the type of target


market and describes in detail


the types of consumers that


will be targeted. Offers and


lists unique benefits of the





0-11 12-13 14-15 16-17 18-20



Conducts a competitive


analysis representing both


direct and indirect


competitors. Explains in detail


the difference between the


competitors chosen.


Compares and contrast each


competitor to the new


business venture idea and


provides images of recent


competitive advertising with


descriptive explanation of


advertising strategies.



0-11 12-13 14-15 16-17 18-20



Prepared a basic break-even


analysis and provided a


summary of the data.



0-5 6 7 8 9-10



Provide a detailed conclusion


of the new venture idea and if


it is feasible.



0-5 6 7 8 9-10



Included a reference page 0-1 2 3 4 5


Included a cover page 0-1 2 3 4 5




Presentation of plan is


professional, organized,


spelling and grammar is at the


college level, and contains all


the necessary sections listed.


Plan is at least 5 pages or





0-5 6 7 8 9-10




Assemble your feasibility plan in one document with the following sections:




1. Cover Page, include the following:




a. Name of your venture




b. Name of the individuals on your team




c. Date




2. Table of Contents




3. Description of your new venture business idea




4. Opportunity and Needs




5. Value Proposition




6. Target Market




7. Unique Benefits




8. Competitive Analysis




9. Financials and Profitability




10. Conclusion




11. References




Make sure to include images, graphs, etc., when necessary.




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