COM 425 University of Arizona Global Campus Business Discussion Questions

Answer the 3 questions

Question 1 and 2 have Student Replies please reply with Hello (Student Name),

Question 1

Describe the concepts of organizational stability and organizational innovation. Provide a real-life example of how an organization has maintained stability and promoted innovation. You can use an example from your personal experiences in the workplace or an example that is discussed in Chapter 9 of your textbook.

Student Reply 1 Nicoiya 

Hello Professor and class,

Kreps (2019) states, ” Indeed, a great deal of planning and hard work goes into promoting, order, predictability, and stability in organizational operations, especially because stability is difficult to achieve”, (p.9.1). Organizational innovation and stability are like love and marriage, it’s hard to maintain one without the other. Stability within an organization is crucial for it’s longevity and success. Stability is what’s formally known as “brand”. Your brand or an organization’s brand is the makeup of what you or they are known for. It is the brand that establishes stability. Along with brand comes innovation. Keeping up with the Jones’s is also important when looking to maintain longevity and stability. For example, McDonald’s is known for burgers and fries. They were created and marketed as a fast food establishment serving burgers and fries. Then, they came across an era of healthy food requests from consumers. Instead of maintaining their inventory of burgers and fries, they chose to grab hold of innovation and began making shake salads. I personally loved their shake salads! However, if you have taken notice, the tide has changed to a market of coffee consumers. Starbucks makes some of the strongest coffee and offers food. McDonald’s is known to stay in toe with the trends. Can you find a shake salad at the golden arches anymore? The answer is no. What you can order is an iced coffee, hot coffee, frappuccino, caramel macchiato and even add espresso to your coffee order at McDonald’s. McDonald’s has maintained stability by staying true to their original brand of burgers and fries while also infusing innovation to offer the current demands of the consumer. 


Kreps, G. L. (2019). Communication in organizations (2nd ed.). Bridgepoint Education.

Student Reply 2 Brian 

Good morning,

The concept of organizational stability is founded on the basis that an organization is grounded by its rules, predictability, and traditional focus. Organizational stability can cause organizations to become stagnate as they do not do well with change or creating new ideas. Organizational innovation is needed to meet and exceed consumer needs by adapting in a creative way. Innovation also is important in an organization’s ability to create a culture that adapts to the employee’s needs and the organization’s vision.

When I think of an organization that has maintained stability and promoted innovation, I instantly think of Netflix.  According to Kreps (2019) sometimes organizational goals shift, demanding the performance of new organizational activities to meet the updated goals (p.9.1). Netflix was founded as a subscription-based DVD rent by mail company.  As video stores across the nation started to close their doors and DVD and Blu-ray rentals by mail had to compete with streaming services; Netflix’s ability to innovate and expand its brand into a streaming service provider would lead it to become the largest entertainment company in the nation. Throughout the process of innovation and adapting its brand from a mail-order company to one of the most trusted brands on the market, shows that the organization was able to balance organizational stability and innovation.  A fact that I recently heard on the radio was that Netflix still has subscribers to its mail-order DVD/Blu-ray subscriptions further showing that the organization can meet the needs of its consumers.



Kreps, G. L. (2019). Communication in organizations (2nd ed.). Bridgepoint Education.  

Question 2 

Explain each of the three principles of ethical organizational communication, as outlined in Chapter 10 of your textbook. Then, describe how these principles are important during external organizational communication, such as lobbying, marketing or advertising.

Student Reply 3Chad 

Three covering principles govern ethical organizational communication: honesty, equity, and avoiding harm (Kreps, 1988):

Honesty is the first and foremost important aspect of any communication let alone ethical organizational communication. Nobody wants to be lied to or deceived. Even when we mess up the best way to move past that is to fall on the sword and own up to our mistakes. Organizations need to be trustworthy in order for them to be successful.

Equity is the next must when it comes to organizational communication. This allows for everyone to be on a level playing field. You cannot operate a successful organization if you have barriers in place that make things more difficult for certain people to have equal access to everything everyone else does. Equality allows for all parties to have equal engagement regardless of their differences.

Organizations have to avoid harm when communicating ethically. Not only avoiding harm to the environment but also to those parties in that environment. Communication within organizations is a powerful tool and what is said can influence many people and how these people treat and respect each other along with the environment in which they tread on. I look at this at setting good examples such as leaving areas you are exposed to in a better condition than what you found it in upon arrival and simply treating others the way you yourself would want to be treated.

All of these in my opinion should be something we consider in our personal communications and not just at the organizational level.

Student Reply 4 Craig 

Hello All,

Honesty:  When referring to organizational communications, we think about the integrity of the actual organization.  Organizations communicate both internally and externally and there must always be honesty.  By lying, deceiving, omitting, or any variation of dishonesty, the organization loses its integrity and is no longer considered ethical.

Equity: Organizational equity in communications is crucial in order for a company to remain ethical which will, in turn, lead to success.  Exerting, influence or pressure on stakeholders places the organization in a precarious state.  Again, the integrity of the organization would be damaged, and also it would be considered unethical.

Avoiding Harm: Kreps (2019) said that it is the responsibility of the organization to maintain a safe environment for its members (p 10.8).  Measures must be put into place to detect problems and notify staff if something happens.  An example would be smoke detectors in people’s offices. 

My organization prides itself on its reputation.  The motto for my facility is “Amazing Things Are Happening Here”. Those that visit our hospital feel a certain sense of openness and warmth.  We are very customer service conscious and we are sure to treat everyone the same.  Each year, we are required to attend annual training that reflects on ethics, privacy, inclusion, and so on.  It is what helps to make us better.  Every week, our CEO delivers a video message to all employees.

Thank you.



Kreps, G. L. (2019). Communication in organizations (2nd ed.). Bridgepoint Education.

Question 3

Final Paper

Imagine that you are proposing a new communication structure for an organization. Write a formal proposal in which you discuss at least five concepts that you feel are most important for successful communication within an organizational setting. Explain why these concepts are necessary for successful communication and how best to implement them within an organization.

Examples of concepts that you may choose to use are active listening, organizational culture, conflict resolution, key principles of human communication, leadership strategies, formal and informal communication, etc.

Your information for this paper should not be based on your own opinions; you must back up your information with research. The research may include readings from this course or from outside sources. In total, your paper must include at least five sources with at least two from the University of Arizona Global Campus Library. This is a formal paper and should include proper grammar, complete sentences, appropriate paragraphs, and correct citations/references in proper APA style. Along with explaining the communication concepts and including the research, you can also use your personal experiences to explain the research that you are presenting in your paper.

NOTE: A full sentence outline of this assignment will be submitted during Week 3. You will receive feedback on your outline so that you can make improvements before you submit your final paper in Week 5.

The paper must be eight to ten pages in length (excluding title and reference pages) and formatted according to APA style. You must use at least five scholarly sources (two of which must be found in the University of Arizona Global Campus Library) other than the textbook to support your claims. Cite your sources in text and on the reference page. For information regarding APA samples and tutorials, visit the Writing Center on the left navigation toolbar.

Writing the Final Paper
The Final Paper:

  • Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.

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