CMR 242 Miami University Marketing Strategies of Silver Plate Dishes Research Paper

Mu business is Fast food restaurant.

You will be using the SCORE Business Plan template provided to you. This template has questions throughout to help you research and cover all the necessary topics in creating a thorough, professional business plan Depending on the business that you select, you will use at least some of the information and the questions will trigger you to think about areas that you may not have considered otherwise. Review the documents below, which include all the project requirements and grading criteria.

• Read this Business Plan CriteriaActionsdocument which includes business plan and presentation information.
• This is the link to the SCORE Business plan templateActionsused as a resource in creating your plan. (SCORE: Service Corp of Retired Executives- all volunteer, free and confidential business counseling for anyone interested in business!) Use the website: https://www.score.org/resource/business-planning-financial-statements-template-gallery (Links to an external site.) Use to reference/link out from for your business plan template and other finical statement templates.
• Be sure to review this Business Plan Grading RubricActions document for grading expectations.
• The required financial templates will be posted in the coming weeks.
• You must submit your PowerPoint Presentation with your Business Plan.
• Be sure to access the 242 Embedded Librarian Resource page created specifically for this semester project. These resources will also be helpful for the assignments you’ll complete, that are related to the semester project. The Librarian resource page is located at the bottom of the HOME page after Module 12.

Table of Contents

Confidentiality Agreement 3

I. Executive Summary 5

Executive Summary 6

II. Company Description 7

Company Description Worksheet 8

III. Products & Services 9

Product & Service Description Worksheet 10

IV. Marketing Plan 11

SWOT Analysis Worksheet 12

Competitor Data Collection Plan 14

Competitive Analysis Worksheet 15

Marketing Expenses Strategy Chart 17

Pricing Strategy Worksheet 19

Distribution Channel Assessment Worksheet 21

V. Operational Plan 23

VI. Management & Organization 25

Management Worksheet 26

Organization Chart 27

VII. Startup Expenses & Capitalization 28

VIII. Financial Plan 29

IX. Appendices 31

X. Refining the Plan 32

Now That You’re (Almost) Finished . . . 34

What needs to be done: Except for the bold parts