Choose a unique social media incident. Discuss the impacts on the company’s brand and marketing
strategy-how they responded, was the incident ultimately good or bad? Why? Discuss impact on consumers and consumer opinions. An example would be Cracker Barrel and “Brad’s Wife.” (If you’re not familiar with this incident, review at htttppss://wvvw.washingtonpost.comm/news/food/wp/2017/03/24/why-did-cracker-barrel-fire-brads-wife-the-internet-demands-answers/?noredirect=on.) You can use this incident or another that you’ve found or noticed.
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