Central Washington University Evolution of Digital Marketing Discussion

I’m studying and need help with a Marketing question to help me learn.

1. Go through the Reading on Digital Marketing Evolution( file attached below) and Identify an organization that has experienced significant growth during the COVID outbreak because of its existing or pivoting to a digital marketing model. Discuss whether in your opinion this growth is short term or not and what actions the organization can take to sustain its growth. Please use some of the concepts from the article that is reflected in this example (Cite your sources).

To find an organization, just search on google with the term: “brands pivoting during the pandemic” and see what you find. I am also providing a few links that you could use to find an example:

https://hbr.org/2020/07/how-businesses-have-successfully-pivoted-during-the-pandemic (Links to an external site.)

https://www.cnbc.com/2020/07/13/heres-how-the-beauty-industry-coped-with-the-coronavirus.html (Links to an external site.)

https://www.forbes.com/sites/kaleighmoore/2020/06/29/despite-uncertainty-these-new-brands-launched-during-the-pandemic/#1db44cf81b9f

2. Respond to your class-mate:
“During and even before the pandemic started, Amazon has been the leading online retail provider for most of the world. Amazon’s profits have boomed while people have been stuck at home or in quarantine with nothing to do. During the first few months of the pandemic the stock price of Amazon went up ~55%. from march 20th to July 10.

With the convenience and ease of ordering a product from Amazon without leaving your home or finding a product you need or want with relative ease has made Amazon even more profitable and pushed it further in front of the online retail market. Before the pandemic Amazon has always done good with marketing to its customers and future customers, be it through targeted ads, paid promotions, or pushed to the top of Google searches related to the products you want. As the pandemic went on more companies have opened to deliveries and “no contact” drop-offs or using more products or services to be at a customers home. Amazon has even moved to purchase Sears and J.C. Penny location to develop distribution hubs to cut down on delivery time to make it even more convenient.

I have definitely used amazon in the last month, and some use it every day, proving that the strategy they have employed has worked wonders for them, as they have seen net positive growth through this whole pandemic. With the constant deals they advertise and product they know you want it is not hard to see why and how Amazon has dealt while in this pandemic.

Amazon sits now at $3,425.52 a share. (graph below shows share price on March,13, 2020)”
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