b 30 w7

Question = 1

Winning Back Customers.  Please respond to the following:

  • Imagine you owned a retail store that recently implemented a new policy that many customers did not like. Although you thought the new policy would improve profits, it is actually driving customers away. Propose some ways you might use public relations to win back those customers.
  • A consumer activist group has taken aim at the policies of your business. You feel that the criticisms are not valid. Suggest how you might use public relations to convince your customers that the claims of the activist group are not correct.

Question 2=

Using PR Internationally. Based on the second e-Activity, answer the following questions:

  • Firms that do business internationally must often use public relations in multiple countries simultaneously. Choose two foreign countries and one issue a business might need to address in both countries. Explain in detail at least three factors that will cause your public relations plans in these countries to vary.
  • A manufacturer in Asia or Europe is planning to introduce a new product for sale in the United States. Identify and describe the three most important things the manufacturer needs to learn about the U.S. in order to develop an effective public relations plan for the product introduction.


This post on PR internationally is particularly relevant for me personally at this moment because I’m travelling a bit. Because internet is so available you probably didn’t notice but I thought it would fun for me to mention that I’m getting to see some international PR first hand. 




  • Week 7 eActivity 1

    • Visit the Ronald McDonald Website at http://www.ronald.com/ to learn how McDonald’s uses this mascot to relate to consumers of all ages.
  • Week 7 eActivity 2

    • Choose one large multinational corporation that operates in a number of countries to learn how its public relations activities differ from country to country. Examples of multinational corporations include General Electric, Nissan, Nestle, ExxonMobil, and Siemens.  



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