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Assignment 2: Evaluating Market Research Tools
Due Week 8 and worth 240 points
Companies can conduct marketing research in many ways. Let’s compare tools. Using the same company from the
Week 4 discussion WHICH IS “PROGAUGE TECHNOLOGIES, INC”, examine the Market Analyses provided by GlobalTrade.net, located at
http://www.globaltrade.net/international-market-analyses-reports.html. On the left-hand side of the page, there is a section titled, “Browse the Market Analyses by Industry.” Click on the industry that is closest to the selected company from the Week 4 discussion. Review the resources that this search yields in order to gather information on possible countries where the company could expand.
Compare the information you locate from GlobalTrade.net against the Market Research Database from U.S. Commercial Services located at http://www.buyusainfo.net/adsearch.cfm?search_type=int&loadnav=no?. You may also use the Internet or Strayer databases to conduct any additional research.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field that you are currently working in or have previously worked so that you are starting with more knowledge. However, you must remove any and all identifying information that would enable someone to discern the organization(s) that you have used.
Tip: Review previous discussion posts. You may have already started something that you can expand upon in this assignment!
Use the basic outline below to draft your paper. Organize your responses to each question (except Questions 1 and 6) under the following section headings:
USE THIS COMPANY FOR THIS ASSIGNMENT “PROGAUGE TECHNOLOGIES, INC”WRITE INTRODUCTION AND CONSLUISON TYPE EACH QUESTION BEFORE ANSWER THEM WRITTEN PAGES HAS TO MINUMUM 6 PAGES. WRITE THEM ON YOUR OWN WORDS AND PROVIDE ORGINAL WORKS. NO PLAGIRSIM. I WILL USE TURNITIN.
Write 6 page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
Click here to view the grading rubric.
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